Brand Representation & Business Development in Asia

Many wines are under-represented in most Asian markets, but there is great potential for a gradual growth in the long-term.  However, it is challenging for producers to develop the markets on its own due to the differences and diversity with respect to consumer behavior, market environment, culture, and language. It is also very costly to make a frequent trips to Asia and requires a lot of time and effort to properly maintain the business relationship and understand the dynamic market conditions.  As opposed to hiring a regional manager, brand ambassador or just a sales agent in Asia, VINIASIA provides a practical and effective solution by working with a group of elite and visionary boutique wineries to maximize synergy and cost efficiency.

Playing the role of an extended winery staff member based in Asia, VINIASIA supports brand representation, business development, marketing, and relationship management locally.  We will help not only finding the right importers for you but also maintaining relationship by providing existing and new importers local support to grow the business. We are also keen to employing relationship-driven and service-oriented approach to deliver our winemakers’ philosophy and passion to their partners in Asia.

We have a database of up to 5,000 wine professionals all over Asia. Having our own events such as VINIASIA Roadshow, VINIASIA Wine Awards, VINIASIA Online, we strive to make a difference and to drive results for producers.